our mission

We pride ourselves in being one of Cape Town’s most affordable and down to earth bridal shops. Our studio is based in the Southern Suburbs and tucked away on a leafy street in the quaint yet vibrant area of Little Mowbray. We offer individually tailored one-on-one consultations to brides who would love to purchase or hire unique wedding dresses, and we are dedicated to provide a light hearted, homely and welcoming experience for our brides. Our aim is to take the stress out of wedding dress shopping and bring fresh inspiring bridal designs for the untraditional bride with her own style & flair.

We stock a carefully chosen collection of wedding dresses at a fraction of the price you would pay elsewhere, and each dress is hand selected to meet the following criteria: ImaginationQuality, Comfort and Personality. We are confident you will love our gowns as much as we do, and that you will find our studio a haven of calmness, facilitating a truly unique shopping experience where you can feel like a total babe, but most importantly: like yourself.

Our studio has something for every kind of bride regardless of wedding style, taste or budget.


We keep a stock of about 35 sample dresses designed for forward-thinking and style conscious brides  – however dreamy, understated or unique her ideal dress might be. Over 70 modern, fresh and feminine dresses are available to order from the extended range, and our judiciously curated sample collection is constantly being refreshed, which is why we advise you to stay up to date with our Instagram, and call ahead if you are looking to try on a particular style.

The gowns in the studio will give you an idea of the silhouettes, colours, fabrics and top quality craftmanship on offer, and allow you to experience the comfort of the dresses.  The gown can then be ordered in your custom size with or without style modifications.

Some of the dresses can be bought off the rack to take home the same day, or be ordered in your individual size with quick manufacturing times.

When you book an appointment at Sheer Bride you can look forward to meeting with a knowledgable and attentive stylist and together discuss your ideal Bridal look. Whichever style, budget or size you are looking for, you will be welcomed with openess and sincerity.

For a fun and lighthearted hour together with your guests, you will try on your favorite gowns as we create blissful bridal memories that will last a lifetime.


The idea of a unique and affordable bridal salon started when Swedish designer Johanna Jonsson, founder of the international wedding blog SHEER EVER AFTER experienced an uphill battle to find her own wedding dress. She was looking for a dress that was modern, chic and of good quality, without having to spend and arm and a leg. As a bride she was let down by the realization that all the gowns she loved were out of budget. After visiting numerous reputable bridal shops, trying her luck online, and looking for preloved wedding gowns – even then, she found only styles that were either unaffordable, unexciting or uncomfortable. Sometimes she was met by patronising, pushy or indifferent attitudes at bridal stores and designers.

After she had resorted to making her own dress, she discovered her soul purpose – designing and manufacturing bridal wear for women who simply have had enough of overpriced and predictable bridal wear.
The silver lining is that her frustrating and stressful experience of finding a dress inspired her to make a difference for future brides-to-be.

That was the story of how Sheer Bride was born – now it is your turn to write your own story with us!

Get in touch so that we can help you to say “Yes to the Dress”.