about the collection

Stray away from the conventional princess-style cut and venture into a world of mesmerizing romance with our exclusive range. Featuring breathtaking embellishments, beautiful fabrics, and stunning attention to detail, this collection redefines the boundaries of classic bridalwear. 

The styles below are exclusively available to our brides to order. Some but not all styles can be tried in our Cape Town bridal studio. For full collection please see our Facebook page or download the catalogs, or send us an email for inquiry about current stock.

PEARL WEDDING DRESS from Boho-luxe Bride Collection | Shop Affordable Bridal Wear at JO MÂLIN ATELIER


Feel beautiful at your wedding in this delicate & sparkling bridal gown. Aleah features an elegant high neckline & sheer mesh bodice embellished with glitter details. Also has a flowing chiffon a-line skirt with a subtle side slit. 


Introducing the Cecile Gown. This stylish & shimmering gown features sparkling silver appliqué & sequins all over and is covered in dreamy tulle. Cecile also features a plunge neckline, side slit & exposed back.


Make an entrance that no one will ever forget in the Carolin Glitter Gown. This gorgeous bridal gown is made from luxe shimmering glitter fabric & features a v-neckline, open back & glamorous cape sleeves. This gown will be the perfect gown to complete your dream wedding day. 


All eyes will be on you in this sparkling bridal gown. Avery has gorgeous patterned sequin tulle fabric, a plunge neckline with mesh insert, thin straps with adorable tie-up details & a lace up back. A timeless & stunning shimmery gown that you’ll never regret.


Feel beautiful in the Lidia Gown. This elegant, timeless gown has just the right amount of details for a bridal look that everyone will love. From the delicately embellished & beaded bodice to the low back, this gown is stylish and minimal and will make you look flawless from every angle. Complete with a lace-up back and plunge neckline with a delicate mesh insert. 


The Eliah Gown will take your wedding look to a whole new level. This gorgeous gown features a deep plunge neckline and a floral embroidered bodice with beading & sequins. Eliah also features a low back with lace-up detail, side slit with mini skirt lining and a train flowing behind. 


The classy & timeless Roxane Gown is the perfect bridal choice for every girl. Features a plunge neckline with mesh insert & embellished bodice with pearl detailing. Roxane also has an open back with lace-up detail & flowing layered tulle a-line skirt.


The feminine Martha Gown is perfect for those that love all things pretty. Martha features a gorgeous shimmering embroidered bodice with a waist bow detail. The dreamy tulle skirt also features shimmering delicate sequins throughout & is complete with an open back.


The stunning Noelle Gown is made from a luxe patterned fabric with delicate sequins throughout & subtle beading on the bustier. Also features a plunge neck with mesh insert, exposed back with lace-up & double strap detail.


The prettiest bridal gown ever. Hera is so dreamy and has incredible details that are simply to die for. This gown features a stunning modern scoop neckline, elegant thin straps, beaded floral details on the bust, a stunning beaded waistband & pearls outlining the bodice, complete with tulle patterned sparkling sequin fabric throughout. Hera will make you feel like a princess.