Welcome to sheer bride

Unique and affordable bridal wear

Cape Town South Africa

We pride ourselves to be one of Cape towns most affordable and down to earth bridal studio. We stock a range of quality wedding dresses at a fraction of the price you would pay elsewhere.  All our dresses are carefully hand selected to meet the following criteria: InnovationComfort and Personal style.

Our studio is based in the Southern Suburbs of Cape Town and we offer one-on-one consultations to brides who would love to try on some of our sample wedding dresses. The gowns will give you an idea of the silhouettes, colour, and fabrics on offer, and to experience the quality of the dresses.  The gown can then be ordered in your custom size with or without style modifications.

With Ready-to-wear gowns starting from R6000, and custom design options starting from R9000, a budget-friendly pre-loved range, and other accessories, our bridal lounge has something for every kind of bride regardless of wedding style, taste and budget.


We keep a stock of about 25 sample dresses designed for forward thinking and style conscious brides  – how dreamy, understated or unique her ideal dress might be. Our collection is constantly being updated why we advise to stay up to date with our Facebook page, and call ahead if you are looking to try on a particular style.

The collection give Brides an idea of silhouette, colour, fabrics and the top quality workmanship of our dresses. Some of the dresses can be bought off the rack to take home the same day, or can be ordered in your individual size with quick manufacturing times.  

Along with your appointed stylist you will discuss your ideal Bridal look. Whichever style or size you are looking for, you can be sure to be welcomed with warmth by your personal stylist.

For a fun and lighthearted hour you will try your favorite gowns and accessories as we create blissful bridal memories together with your guests.


The idea of a unique and affordable bridal salon was started when Johanna Jonsson, founder of the international wedding blog JO MALIN, got into an uphill battle to find her own wedding dress. She was looking for a dress that was modern and chic without having to spend and arm and a leg. After visiting numerous reputable bridal shops, trying her luck online, and looking for preloved wedding gowns – even then, she found only predictable, uncomfortable or over-prized dresses.

And so she found her purpose – developing and producing bridal wear for brides who simply had enough of the mass produced, generic and overrated bridal gowns.

The frustrating and stressful experience of finding a dress inspired her to make a difference for future Brides-to-be.

That was the story of how Sheer Bride was born – now it is your turn to write your own story with us!

Get in touch so that we can help you to say “Yes to the Dress”.

book a fitting today